Consejos de Email Marketing: Cómo Reducir las Tasas de Rebote de Email

October 9, 2018

Hello, my name is Lauren Meyer and I am the Deputy Director of Delivery and Responsible for North American operations of Mailjet The first thing you should do when you see that an email has bounced is to try to find out why this bounce

If it is due to a bad email address or if it is an ISP block related to your deliverable and your reputation as a sender It's very important get that information A very common problem we see with clients is when they go to a list to reactivate it, or when they try to retrieve users They have not been active for 6 months, 1 year or 5 years In fact, some customers will say: "Of course my bounce rate It has been incredibly high, I have contacted customers five years ago "In these cases you need to understand that those high bounce rates will negatively affect your deliverability, which means that less of your active users can receive that email in their inboxes

That is why it is very important that you focus on assets Consider that if someone has not opened your emails in 6 months, 1 year or more, you are probably no longer interested in content of your shipments, that's why it's better to eliminate those people from your list The Mailjet segmentation tool is an excellent way to do it, so you can focus in people who are interested in your brand and who are taking your reputation in a good direction

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