MILLION Dollar Facebook Business Marketing Strategy (2018)

September 14, 2018

What's up guys, so in this video I want to break down like a real-world case study of how Facebook Ads actually works I'm not gonna actually go through the actual ad set up the retargeting Campaigns all that stuff the pixels because I've already done that in earlier videos But it's what I like go high level and show you guys exactly how it works a few different businesses So this one I'm gonna break down my business exactly And as you guys know, I've scaled my software company up to a pretty good size We're doing a couple million dollars every single year and we just do everything off of Facebook Ads right now Now that like you could have the argument we're like, okay, that's not super stable because you only rely on Facebook ads Well, we're working on moving out to Google AdWords as well and YouTube ads and all that stuff But I just want to break down the overall concept because no matter if you're using Facebook ads or any of these other Advertising platforms The idea is pretty much the same

Okay, so I'm gonna break this down here I really want to be able to get this across to you guys and show you guys how important these different steps are So let's just get into this case So first what I'm doing is I am going and I am NOT the best Draw on this but I'm gonna run a Facebook ad here Okay, and I am running this to my initial lead generation page case so that for me It's a webinar registration for you It could be just a simple lead LA opt-in like we have and a million dollar funnels You have those templates It could be for an appointment funnel It could be for a number of different things, but I've got My webinar right here Okay

So this is they're going here They're seeing the Facebook ad and this is going out to my look like audiences Okay, so I'm getting a big audience here My look-alike audience going to the webinar registration And then on the webinar, I am then sending them to a Sales page right so I go through I do my training I say, okay Here's how you do these things and go to this URL to go by okay So this is gonna be the sales page right here And I'm just setting this all up for you guys because this is important to kind of know how this all works So this is a one thousand dollar offer right here Okay So at this point they would go through and buy and that's kind of like more of our higher ticket Item right here Then we do have other different offers came So we've got we've got Siliceous go right here that we got 99 And then for this is for our software, right then we've got a $1

99 offer Okay So this is our basic plan this our pro plan and then we've got our Full-service plan, so this is kind of like you you got self-serve Assisted and then full service right there So we've got these different offers that are kind of just different follow-ups right because once you're going through I'll break this down a few different businesses But once you go through and you sell to this initial audience for getting leads and you go through and you break down, okay If I've got a thousand people registering for this webinar I'll probably have 250 to 300 people show up on the live webinar and out of those I'll have about 8 to 10 percent of people actually purchasing so I have about twenty to twenty-five thousand Dollars of revenue coming in from that or twenty to twenty-five purchases, but from the let's say is twenty-five Okay, but then you have nine hundred and seventy-five other people that didn't buy right away But we can go through and send follow-up emails, too so we're sending these emails to get them to come back to buy this or we can go through and we can promote this offer or we can go through and we can probe that this offer or We can promote that offer Okay, so that's like the follow-up email once they're actually on our email list and at that point this point This is where they get on or email list So you see the initial ad we send them to the webinar from the webinar We're sending them to the sales page, but as we've talked about there's a lot of drop-off here Okay But then because we have their email address we can go through and follow up with different Offers whether they're lower ticket or get them on the phone for it's like for this one right here We use an application funnel because they get on a six hundred nine nine dollar a month plan most people won't do that by just Reading an email and going and signing up

They typically need to get on a phone and Typically for the one ninety nine same type of thing a $99 a month plan A lot of times people can just you know Just jump on that without having to go through and get on a phone with somebody if you know like hey You know, you can cancel anytime and just taking away a lot of that risk Okay, so that is the initial setup, right? but the thing is is there's gonna be drop-off points at every step of This whole like business model the sales cycle, right? so you come here and you have the Facebook ad initially and Your people are clicking on this and they're going to this webinar registration page, okay Now this webinar registration page actually converts really pretty Well it converts at about 45% Which most? Landing pages registration page is something like that It's gonna be more in the 15 to 25 percent It's just my target is really dialed in the offer I've been doing this for a long long time So we've really nailed it down And if you guys go to the million dollar funnels I've given you guys the exact template to use because I feel like that structure of the page just works the best

Okay? So now because only 45 percent so out of a hundred people you're gonna get 45 out of a hundred people visiting this page to actually Become leads Okay So now at this point, this is great for Retargeting Okay So now I'm gonna set up a retargeting ad right here and I'm gonna show it to all of those 55 so now you have 45 out of 100 or leads, but you have 55 people and As you scale up you have you know as you go to up to a thousand people right here you're now 550 people that now they did not opt-in initially the first time that you can show these Retargeting ads so maybe we've got a couple retargeting ads Okay, and we're getting them coming back to register for this webinar That we're doing okay, cuz that that's kind of like our main initial sales processes and our initial sales mechanism So that's where we want to people to be introduced to me It's my business to everything that's going on Now the same type of thing guys Like don't don't get so hung up on the fact that I do webinars and you don't do webinars the same type of thing works if this is your appointment scheduling Funnel right

So if you schedule appointments for your business, like maybe you've got a marketing agency or you schedule appointments for Dennis or Chiropractors or you're trying to get people into a local restaurant or a gym or let's say you've got an e-commerce Business and this is kind of like your Shopify store or your Amazon store and people are visiting there But they they maybe need to buy right away You want to have these little retargeting ads going back to? remind them and get them coming back because sometimes it's either like You know the time in which this wasn't right? Or it could be like they were wanting to register but the doorbell rang or they got a phone call or something came up They had a you know They forgot the brownies were in the oven something like that something crazy and or they just needed like a little bit more Trust and credibility built with you and your brand before they opt in or buy something Okay now we go through and We do this webinar right here and at the end of the webinar We're sending everyone to this sales page to go through and buy whatever we're selling Okay, so now let's say we get, you know, a hundred people coming here and out of the hundred people Let's say there's you know, because these people have already watched our whole webinar So these are pretty hot people Let's say we got 25 of them that actually bought what we're selling on the webinar Okay? So 25 people buying a thousand dollar ticket item you make 25,000 dollars great

That's awesome But you have these 75 other people that already watched your whole webinar Okay, or already scheduled appointment with you or already? You know, we're checking out your website whatever it is, but for some reason they didn't buy Okay So now what I would do is I would get more Retargeting ads right here That I'm going through and saying hey this custom audience anyone who's hit this webinar sales page I want to show these ads to them and get them coming back to the sales page and reminding them of this offer okay now a lot of times on Retargeting ads what? I like to do just because a lot of times reasons why people have not opted in is because maybe there's not enough social proof Maybe there's not enough trust or credibility really built up yet So a lot of times I to have testimonial ads Letting people know that like hey There's been more than just like a couple people have had success with this Like there's a lot of people have had success with this and that is the same thing getting them back for a webinar registration And the same thing getting them to go back to the webinar sales page and a lot of times like these Retargeting ads like I've shown you guys in the retargeting module These ads convert amazingly well and the reason why is because you're spending like one to five dollars a day Like literally just like one dollar a day guys You can be going through and cent showing these specific ads to the 75 people up here That did not buy but they stayed on your whole webinar or they schedule a call with you They had a phone call with you and they showed massive interest But for some reason that just they needed something to push them over the edge Okay, and then you can maybe get another Five to ten people buying just like that Okay, which five to ten on a thousand-dollar ticket item? That's a pretty good ROI right there Five to ten thousand dollars when you're spending just a dollar a day on these little mini retargeting ads

Okay So now at this point They've gone through they we've gone to the webinar registration page We've collected the low-hanging fruit the people that didn't opt-in right here Okay We're getting them back right over here They've watched the webinar they've gone through they've seen the sales page We've got the retargeting ads here and now what we like to do, what I like to do is I like to go through and put them through a little Nurture by whose handwriting is terrible here guys

Sorry about that little nurture sequence where I'm sending them emails Okay, where their educational based emails and I usually send about one a week for about eight weeks Okay, so I'm not wanting to bombard them, but I'm wanting to let them know like hey I'm here to to help you like and so what whatever this webinar is on So if this webinars on real estate lead generation or some Facebook Ads or it's on whatever it is I'm going through and in these emails I'm saving to a blog post I'm saying them to a a YouTube video I'm saying them something that they can see like hey one I know what I'm talking about to like I want to give you the same type of education I want to show you guys that like I can add value to you in your life and then sprinkled in there in between Over the course of these eight weeks so I like to send these on Sunday mornings just Because a lot of times and it depends on your market, but a lot of times Sunday mornings in most markets It's a little bit slower like this just a slower day So people have a little bit more time, you know a nice Sunday morning at 9:10 am Or 11 a

m Or whatever they're getting up and getting about their day They get this email they check it out they've got a little more time cuz it's a little slower pace as a post like a Monday morning when it's like they're getting 100 emails from their boss from everyone else just gets a little crazy and then Sprinkle through these eight weeks I like to let them know about these different offers these different bonuses case so like I've got the 99 and got the 199 the 699 and You know if they're going through and they're gonna go and jump on a 199 or $699 Since it's a higher ticket item, I'm sending them to that appointment Funnel that I've got you guys down in the million dollar funnels module Okay and then this is just like a simple sales page the 99 dollars a month to go through and sign up for the software or If you've got a digital product where you've got an e-commerce product, you've got that tripwire sales phone or the digital products Funnel that that's where I would send people to you right there Okay, and then right here anyone that hits these pages I'm gonna also show Retargeting ads – okay Retargeting and get them giving coming back to these offers to go through set up an appointment Remind them to go through and buy whatever we got going on And and so we've got all these are the like mini retargeting ads and it all starts with this big giant Facebook Look-alike snowball right here where we're going through and we could be spending you know 50 bucks a day 100 bucks 500 bucks thousand bucks 2,000 bucks depending on your budget right here And then we have all these little clean up ad campaigns the retargeting every step of the funnel Okay, and these like literally guys we're spending a dollar a day So let's say we've got two ads right here two bucks a-another – right here four bucks a day One on each of one of these like that that's like less than $10 a day and you've got all these little micro almost salespeople that are going out there and Pitching your people that are you're hot hot hot prospects on whatever you're selling now If you come back up here There's not everyone even that sees this say we've got a 45 percent opt-in rate Okay, and these retargeting ads they're gonna work really well But still not everyone is gonna go through an opt-in for a webinar, right? There's just not everyone's mode of Jumping in and figuring out the whole business

So what I'll do to is I'll have another retargeting a down here okay a People that have visited this webinar registration page, but they did not opt in for the webinar Okay, and I'm sending them to the simple opt-in funnel Okay, so we've got the simple opt-in registration page which is like it's a template it's a download it's a checklist It's something that they can get very quickly So like a lot of times where I do with my business I have real estate email templates I've got Facebook ad templates I've got landing page templates something that's just like a quick win something that they can get and usually With retargeting ads right here I see one to two dollar leads right there Versus on the coal traffic up here I'm Seeing about eight To ten dollar leads Okay, so you look at that like that's a big difference that's like a five to ten times difference in your cost per lead and now That I've got them on my email list

I Send them up through the same nurture sequence where over the next eight weeks they're getting an Educational or a value building email every Sunday morning and then spread throughout the week Maybe on a Tuesday or in a Thursday They're getting maybe the first week They're getting hit up about this initial offer And then they might be getting hit up Weeks three or four or whatever it is with the $199 and then hey schedule appointment Let's talk about your business to get a consult in about this $699 and then all of these Retargeting ads are already in place are already going through and anyone who clicks on these emails to these websites It's already all set up

It's just like a complete machine for your business right here So guys I hope you can see the power of this of how this really works like At the end of day once you get this all set up this literally becomes a machine Okay, you're retarding ads at a dollar a day you don't really have to touch those same key thing here because these are always They're always gonna be new people hitting this webinar registration page always new people hitting the sales page always new people hitting these pages So you don't have to go and switch those up all the time, and then you get people on your email list they go through the same sequence and then you've got the retarding ads right here people opting in and it's these are gonna be new people seeing these ones because it's new people always hitting this page and then as far as Switching up and changing up your Facebook ads You only really need to do that on this front end right here of Going out to your cold audience, which is your look-alike audiences Okay that we just already we've talked about we've hit so your one percent look like audience of your buyers One percent look like audience of your leads and one percent look like audience of your visitors And also another thing I like to do Is I like to break it down and make look like audiences of all my webinar sales I'll look like audience of all this product sales I'll look like audience of all this one and this one because all of these people are different types of people Okay, this is a self-serve option this ninety nine This is an assisted so they get a little bit of help from us But not fully and then this is a full service done for you So each one of those is going to be catered to a completely different type of person this person Might not have the full on budget Okay so might not have enough money to go through and pay for this or They're just are more that type person that they want to get educated They want to learn it Whereas this person up here They definitely had the budget It's a higher end product and it's probably somebody that just doesn't want to mess around with stuff They just want you to do everything for them Okay, so I like to make look like audiences of all those different types of people

And then also we talked about the lifetime value Okay, because if somebody jumps on let's say this full service account right here and they're on for 12 months Okay, so they're paying 700 bucks a month times 12 months They have paid your business 8400 dollars over the course of a year Okay versus somebody jumps on this 99 dollar plan, okay They're a customer They are willing to take out their credit card and buy something But let's just say they only stayed on for one month or maybe two months or something like that So you have a hundred and a hundred dollar or two hundred dollar value? Customer, okay lifetime value versus an eighty four hundred dollar customer with the lifetime value audience which we hit in the audience Section audience module So if you're wondering how to do that we go through that in detail on that That is exactly how the business is set up Okay, so guys this really works and I'll try to get some other different real-life case studies examples and stuff But it works for any type of business Okay, like you go through if you're not doing a webinar you're scheduling appointments You have the retargeting ads and then from the like they schedule an appointment here and then when you're on the phone call with them you're sending them to the sales page to go sign up and They go through they type in when you're on the phone with them They type in the sales page and maybe they buy maybe they don't buy but if they don't buy you've got those retargeting ads all set up and going Okay And then because they've discuss an appointment you have their contact information Where you can go be offering them other products or other services that you might have Okay, same type of Setup same thing with an e-commerce store came you go through you sent people to see that initial ecommerce store That whether they buy or they don't buy you get them on your email list and then over the next several weeks you're offering them your other products on your ecommerce store and Then depending on which page they hit on your ecommerce store You could be showing them different ads related to those specific products and getting them to come back Okay, so like really that this works with any type of business that is exactly how I would structure it exactly how it would set Up get your your good look like audiences right up here And also you don't want to forget that you want to also as part of these like retargeting odd audiences right here this is where your tier two audience as Well as your warm audience Okay, you're gonna be sending them all to this webinar registration page so these are gonna be the ones that are collecting those those link low hanging fruit people that are not opting in and Then also we've got to collect the people that are even even more low hanging fruit get them to that simple Opt-in page where they're downloading realistic email templates Facebook ad templates Whatever it is getting them back into this whole cycle and as part of this once they're on your email list You can re invite them back up here to register for the webinar Which then takes them back through this whole entire cycle Okay, so it's like it's literally all just it all works together

It's it's a complete machine it's it's systematic and Really once you get this nailed down you're spending minimal money on the retargeting ads You've got your look like audiences where you can go through and really scale things You've got all your different products all your different services and this is a real-life case study This is exactly how I run my software business Okay, so it works for any type of business So anyway guys if you guys do have questions on any of this go ahead drop them in the Facebook group And I'm more than happy to go through and explain any more of it get it get it kind of like nailed down in detail for you all so you guys can have a True blueprint true roadmap for your business of how to go through and scale things and take things to the next level right now One thing I will say one last quick note However good You can be very very good with Facebook Ads, but if you do not know how to sell Okay If you don't know how to sell on the webinar if you don't know how to sell on If they schedule an appointment with you And you can't sell on the phone if you can't offer that value if you can't offer that those services Then you've got another thing come from you Got you got to go through and learn how to sell as well Facebook Ads just simplify the whole process and honestly You can warm people up to the point guys that you don't really even need to Like make a major sales pitch, okay Because they're getting nurtured over here by these emails And so by the time you get them on the call it's more a Simple like explaining what you're gonna do how your service is gonna benefit them and then it's just a very low hanging fruit Okay So anyway, I just want to break that down as well

And with that said guys I will see you in the next video

Source: Youtube